Rifon, Nora J: search on Z-Library

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1

Consumer Receptivity to Green Ads

Tucker, Elizabeth M., Rifon, Nora J., Lee, Eun Mi, Reece, Bonnie B.

Journal:

Journal of Advertising

Year:

2012

Language:

english

File:

PDF, 308 KB

english, 2012

2

Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images

SEJUNG MARINA CHOI, NORA J. RIFON

Journal:

The Journal of Popular Culture

Year:

2007

Language:

english

File:

PDF, 103 KB

english, 2007

3

It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness

Sejung Marina Choi, Nora J. Rifon

Journal:

Psychology and Marketing

Year:

2012

Language:

english

File:

PDF, 663 KB

english, 2012

4

Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook

Alhabash, Saleem, McAlister, Anna R., Hagerstrom, Amy, Quilliam, Elizabeth Taylor, Rifon, Nora J., Richards, Jef I.

Journal:

Cyberpsychology Behavior and Social Networking

Year:

2013

Language:

english

File:

PDF, 371 KB

english, 2013

5

CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

Rifon, Nora J., Choi, Sejung Marina, Trimble, Carrie S., Li, Hairong

Journal:

Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 251 KB

english, 2004

6

Your Privacy Is Sealed: Effects of Web Privacy Seals on Trust and Personal Disclosures

NORA J. RIFON, ROBERT LaROSE, SEJUNG MARINA CHOI

Journal:

Journal of Consumer Affairs

Year:

2005

Language:

english

File:

PDF, 114 KB

english, 2005

7

Violence and Advertising

Rifon, Nora J., Royne, Marla B., Carlson, Les

Journal:

Journal of Advertising

Year:

2010

Language:

english

File:

PDF, 431 KB

english, 2010

8

Congruence Effects in Sponsorship: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

Nora J. Rifon, Sejung Marina Choi, Carrie S. Trimble and Hairong Li

Journal:

Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 2.38 MB

english, 2004

9

Promoting i-Safety: Effects of Privacy Warnings and Privacy Seals on Risk Assessment and Online Privacy Behavior

ROBERT LAROSE, NORA J. RIFON

Journal:

Journal of Consumer Affairs

Year:

2007

Language:

english

File:

PDF, 158 KB

english, 2007

10

Online safety begins with you and me: Convincing Internet users to protect themselves

Shillair, Ruth, Cotten, Shelia R., Tsai, Hsin-Yi Sandy, Alhabash, Saleem, LaRose, Robert, Rifon, Nora J.

Journal:

Computers in Human Behavior

Year:

2015

Language:

english

File:

PDF, 408 KB

english, 2015

11

Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise

Paek, Hye-Jin, Taylor Quilliam, Elizabeth, Kim, Sookyong, J. Weatherspoon, Lorraine, J. Rifon, Nora, Lee, Mira

Journal:

Internet Research

Year:

2014

Language:

english

File:

PDF, 114 KB

english, 2014

12

Age-dependent effects of food advergame brand integration and interactivity

Rifon, Nora J., Quilliam, Elizabeth Taylor, Paek, Hye-Jin, Weatherspoon, Lorraine J., Kim, Soo-Kyong, Smreker, Karen C.

Journal:

International Journal of Advertising

Year:

2015

Language:

english

File:

PDF, 771 KB

english, 2015

13

Keeping our network safe: a model of online protection behaviour

Lee, Doohwang, Larose, Robert, Rifon, Nora

Journal:

Behaviour & Information Technology

Year:

2008

Language:

english

File:

PDF, 158 KB

english, 2008

14

Generational Differences in Online Safety Perceptions, Knowledge, and Practices

Jiang, Mengtian, Tsai, Hsin-yi Sandy, Cotten, Shelia R., Rifon, Nora J., LaRose, Robert, Alhabash, Saleem

Journal:

Educational Gerontology

Year:

2016

Language:

english

File:

PDF, 14.12 MB

english, 2016

15

Understanding online safety behaviors: A protection motivation theory perspective

Tsai, Hsin-yi Sandy, Jiang, Mengtian, Alhabash, Saleem, LaRose, Robert, Rifon, Nora J., Cotten, Shelia R.

Journal:

Computers & Security

Year:

2016

Language:

english

File:

PDF, 1.13 MB

english, 2016

16

Determinants of online safety behaviour: towards an intervention strategy for college students

Boehmer, Jan, LaRose, Robert, Rifon, Nora, Alhabash, Saleem, Cotten, Shelia

Journal:

Behaviour & Information Technology

Year:

2015

Language:

english

File:

PDF, 517 KB

english, 2015

17

Antecedents and Consequences of Web Advertising Credibility

Choi, Sejung Marina, Rifon, Nora J.

Journal:

Journal of Interactive Advertising

Year:

2002

Language:

english

File:

PDF, 318 KB

english, 2002

18

The Information/Puffery Profile and Magazine Advertisement Readership

Bergh, Bruce G. Vanden, James, E. Lincoln, Rifon, Nora

Journal:

International Journal of Advertising

Year:

1990

Language:

english

File:

PDF, 1.02 MB

english, 1990

19

Consistency of Nutrition Recommendations for Foods Marketed to Children in the United States, 2009–2010

Weatherspoon, Lorraine J., Quilliam, Elizabeth Taylor, Paek, Hye-Jin, Kim, Sookyong, Venkatesh, Sumathi, Plasencia, Julie, Lee, Mira, Rifon, Nora J.

Year:

2013

Language:

english

File:

PDF, 409 KB

english, 2013

20

Promoting personal responsibility for internet safety

LaRose, Robert, Rifon, Nora J., Enbody, Richard

Journal:

Communications of the ACM

Year:

2008

Language:

english

File:

PDF, 111 KB

english, 2008

21

The association between parental views on dietary quality and physical activity levels

S Earnesty, Dawn, Mphwanthe, Getrude, M Shipp, Gayle, Kelleher, Deanne, Plasencia, Julie, Quilliam, Elizabeth Taylor, Rifon, Nora J, J Weatherspoon, Lorraine

Journal:

Health Education Journal

Year:

2019

File:

PDF, 164 KB

2019

22

The association between parental views on dietary quality and physical activity levels

S Earnesty, Dawn, Mphwanthe, Getrude, M Shipp, Gayle, Kelleher, Deanne, Plasencia, Julie, Quilliam, Elizabeth Taylor, Rifon, Nora J, J Weatherspoon, Lorraine

Journal:

Health Education Journal

Year:

2019

Language:

english

File:

PDF, 164 KB

english, 2019

23

Call for Submissions

Rifon, Nora J., Royne, Marla, Carlson, Les

Journal:

Journal of Advertising

Year:

2009

Language:

english

File:

PDF, 69 KB

english, 2009

24

“I Smoke but I Am Not a Smoker”: Phantom Smokers and the Discrepancy Between Self-identity and Behavior

Choi, Youjin, Choi, Sejung Marina, Rifon, Nora

Journal:

Journal of American College Health

Year:

2010

Language:

english

File:

PDF, 164 KB

english, 2010

25

Consumer perceptions of compatibility in cause-related marketing messages

Carrie S. Trimble, Nora J. Rifon

Journal:

International Journal of Nonprofit and Voluntary Sector Marketing

Year:

2006

Language:

english

File:

PDF, 152 KB

english, 2006

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